Advisor Nicholas St. George with his son

Why I Do What I Do

My finance journey started young by winning a stock market game in grade school, sparked by a childhood thank-you share of Disney and IBM from my grandparents. That curiosity led me to a finance degree at Bryant University and eventually to the designations and licenses that continue to allow me to serve clients with skill and integrity through LPL Financial.

Today, I live in Denver, NC with my wife Kelly and our two kids, Bo and Caroline. Their future is my daily reminder that planning isn’t about charts — it’s about giving real people real choices. Outside the office you’ll find me playing golf or hockey, swimming, or trolling the deep sea for the next big catch.

What I Stand For

At the heart of St. George Wealth is a simple mission: to guide you through the messy, emotional, occasionally confusing world of money — and deliver a clear, actionable plan that turns your goals into reality. I'm not here to sell you products. I'm here to build a financial partnership.

My core values:

Our Approach

Investing and planning isn’t about beating benchmarks — it’s about staying on course to meet what matters most: family, freedom, legacy.

That’s why:

We look at risk differently. Risk is not short-term market volatility. Risk is falling short of the long-term goals that matter most.

Instead of chasing returns, we focus on building plans designed around your life and your priorities.

Markets will always change, but the objective stays the same: helping you move forward with clarity and confidence.

Who I Serve Best

I typically work with professionals and business owners age 40+ who want a more thoughtful approach to planning.

They are often looking for:

  • Smart planning with tax considerations in mind
  • Independent guidance without product-driven advice
  • Long-term financial strategies aligned with how they want to live
Senior business man talking to a man, a close up
Couple sitting on a couch hugging and relaxing